Van Cleef & Arpels: A Fairytale

I feel as though I should begin with “once upon a time,” because no other phrase better sums up the fairytale that is Van Cleef & Arpels. In 1906, the legendary Parisian jeweler opened the doors to its 18th-century mansion-turned-boutique at 22 Place Vendôme – the same address where it can still be found today. Since then, Van Cleef & Arpels has become one of the premier jewelers of all time, lending their creations to icons like Marlene Dietrich, Grace Kelly, and Julia Roberts.

To mark it’s 100th anniversary, the renowned flagship store underwent a total re-design – a task entrusted to French designer Patrick Jouin. Jouin, who seems to have conjured his own magic, produced a breathtaking wonderland for the grand reopening in Autumn of 2006. The 2,500-square-foot space was opened up to create a main salon, accentuated by a majestic chandelier of hand blown Marino glass flowing through its center. Gentle architectural slopes and curves give the room a heavenly effect while signature fairies keep watch from their fanciful perches. Staying true to the spirit of romance and luxury, a neutral color palette allows the jewels to take center stage.

Stepping through the doors of 22 Place Vendôme is magical, whether you’re entering the VIP room to view exquisite precious jewels or popping in, like I plan to do, for a peek at the elegant boutique. Welcome to your own, personal, fairytale.


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